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In our country, the most famous fast food chain is McDonald's. And even if fried food is clearly not the healthiest one, there is still reason for reproaches of the same McDonald's.
By the way, the companies themselves have a lot in common. The company was also often criticized, if McDonald's is for junk food, then KFC is for the mass murder of chickens.
And Garlan Sanders was born on September 9, 1890 in the town of Henryville. His childhood turned out to be rather difficult. The family did not live well, and Garlan himself was not the only child in the family. My father was forced to earn extra money, helping farmers on small things. The mother did not work at all, raising the children. However, for those times this was the norm - the maintenance of the family was entirely on men's shoulders.
When Garnal was six years old, his father died. Problems immediately began, and the teen's life changed. The mother went to work to somehow feed the children. And Garlan himself began to play the role of a nanny, taking care of his younger brother and sister. This turn of events played an important role in the fate of Sanders - he simply had to prove himself as a cook. Soon, all the acquaintances noted that the boy had a talent in this area.
However, the discovered abilities did not contribute to the study in any way. As a result, Harlan managed to finish only 6 classes. At the age of six, he had already started working on a farm in Greenwood. Sanders' mother married a second time, the family had the means, but there was not enough time for the eldest son. But he himself was not upset, as he realized that it was time to take his fate into his own hands. In addition, the beatings of the stepfathers forced him to leave home.
Harlan did not want to get involved with farms and agriculture, so at the age of 15 he began to work as a tram conductor, and at the age of 16, having forged documents, the young American ended up in the US Army. There he served his term, having visited Cuba. Harlan's next job was already relatively permanent - he became a stoker at a railway company.
The stability of his income gave him confidence, and Sanders proposed to his girlfriend Claudia. It was with her that he lived until the end of his life. The first marriage of a man broke up, including due to financial troubles. Family life immediately became complicated - Garlan was fired from his position as a fireman. Over the next few years, Sanders changed many professions, but he never found one that he liked and in which he could hold out for a long time. It's good that his marriage turned out to be strong and his wife supported Garlan in everything, believing in his star.
By the age of 40, Sanders had changed a bunch of different professions - he traded tires, visited the military, conductor, farmer, waiter. It seemed that a person with 6 grades of education had nothing more to count on. Sanders even tried to get a law degree, but did not succeed. It is good that the man saved every penny, having saved up a small capital by the age of 40. By that time, Garlan himself had become disillusioned with life - most of it had been lived, but he did not achieve anything, and cannot afford to live for his own pleasure.
Then the man decided to start to stop constantly changing jobs. In 1930, he opened his own auto repair shop in Kentucky. At the same time, the place for it was chosen quite successfully - the side of the 25th federal highway. After all, it was along this road that people traveled to Florida from the northern states. There was no end of clients. And this despite the fact that Garlan did only the simplest operations - changing tires, engine oil.
Sanders' next idea was to create a small dining room for diners to grab a bite to eat while renovations are underway. But there was not even a place for the dining room; Harlan had to allocate one of the workshop rooms for it. In others, by the way, his family lived. The dining room only had room for one table and six chairs. And Sanders cooked food in his home kitchen. Soon, his auto repair shop became famous throughout the state, the drivers loved the local fried chicken. The dish was called Garlan Sanders' Kentucky Fried Chicken. Customers appreciated the unusual seasoning that the chef prepared from 11 different spices. Life began to change for the better.
To improve the quality of his food, Garlan bought a pressure cooker. Then such pans were just emerging. It was Sanders who became one of the first grateful users, because if before the chicken was cooked in 30 minutes, then with the new device it took only 15. This made it possible to serve customers faster and increase the number of orders. Inhabitants of the nearest settlements began to come to the dining room. In 1935, the Governor of Kentucky awarded Garlan the title of "Kentucky Colonel" for his services to the state. After all, the fame of the national dish has already gone beyond the state.
Soon, Sanders realized that his business needed to expand. And the automotive theme is no longer the most important thing. In 1937 he opened the Sanders Court & Cafe, which also had his own fast food restaurant with 142 seats. But it was hard to call it a full-fledged fast food - Garlan still spent 10-15 minutes preparing his dish, unlike McDonald's. Having become a respectable citizen, Garlan Sanders began to dress accordingly - his white suit and black bow tie became classics, in which the creator of the brand is depicted on the company logo. In this way, Sanders fell in love with the Americans, who paid tribute to his small establishment.
For 20 years, this image remained unchanged - in the winter the restaurateur wore a warm suit, and in the summer - a cotton one. These were the years of success, the secret chicken recipe was constantly improving, orders and money flowed like a river. In 1950, Sanders was awarded the honorary colonel award for the second time. Not without minor problems - the suppliers let down, then the equipment refused, and once even the entire hotel burned down. But there was enough money and after a few months the popular establishment again accepted customers. And the authorities helped the culinary business, because Sanders' chicken has already become a symbol of the state.
But life continued to test Sanders. In the 50s, a new, 75th federal highway was built. And the famous restaurant in Kentucky was without visitors. The successful business went downhill. But Sanders was already over 60 - did you have the strength to fight for financial well-being? Although he had already earned a comfortable old age, Harlan did not want to retire. The restaurateur, on reflection, decided that he could sell his famous chickens to other establishments.
Sanders began touring the country a lot, telling and showing other restaurants about his chicken-making system and his signature seasoning. It wasn't long before Harlan found his first customer. The first contract was for only 5 cents per chicken. However, the volume of orders grew, and Garlan's clients soon became several hundred restaurants across the country.
In 1964, the Kentucky Fried Chicken company reached the peak of its fame, the colonel decided to sell his brainchild to private investors in Kentucky. Sanders received $ 2 million and a brand face position, for which he received another $ 250,000 annually. Harlan had to meet with employees, the press, the client - to demonstrate the image of the good old boss, which he had already ceased to be.
In recent years, Sanders lived for his own pleasure - he traveled a lot, played golf, and ran his own restaurant with his wife. And in his brainchild, Garlan was disappointed, because in his opinion, the pursuit of a low price and speed of preparation reduced the requirements for the quality of chickens. Garlan Sanders passed away at the age of 90 in 1980, but the brand's story did not end there. The founder of the brand was buried in his famous white suit with a black tie.
The KFC brand was once the property of Pepsi Co. And today it is owned by Yum! Brands. The chain of restaurants offering branded chicken is already operating in 50 countries of the world. The company is not afraid to use co-branding. For example, in Russia the American chain is represented by the Rostix brand. Today, KFC employs about 24 thousand people, while the annual income is about half a billion dollars.
However, the company itself has problems with Greenpeace. And people are increasingly coming to the idea that fried food is harmful. A modern person monitors both his appearance and his health, so KFC is gradually losing visitors. And Colonel Sanders, who at one time was a symbol of the generation, is now known to few people. But his image was at one time massively used in books, television series, games.